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美國鮪罐商聯手行銷鮪魚美國前三大鮪罐供應商巨蜂（Bumble Bee）、海底雞（Chicken of the Sea）、星琪（StarKist）已加入泰國食品加工業聯盟(TFPA) ，耗資千萬打造自2011年1月17日 開始會在美國廣播及電視台播送一系列「Tuna The Wonderfish」的全國性電視廣告行列。各供應商計畫婚禮佈置3年耗資6,000萬美元活絡美國鮪罐相關產品市場。多年來表現平平的美國鮪罐每人平均消費量於2009年僅剩2.5磅 。傳達歡樂、好玩有趣及方便料理概念的廣告會在如Oprah、Modern Family、the Today Show及Conan等熱門、早晨時段的全國性電視聯播節目中曝光。該廣告不僅要讓消費者了解到房屋買賣食用鮪罐的多樣性，並強調其有益於健康。除了電視行銷，還會登上健身、家庭及烹飪雜誌，廣告觸角擴及到美國各地的健康俱樂部。巨蜂董事長兼總裁Chris Lischewski指出，FoodNews報導2010年美國鮪罐市場在零售商削價促銷策略下成長2.8%，價格卻反到下跌。L氏期望，2011年鮪價能有所房屋貸款調降，尤其是價格較高的白肉鮪魚，長鰭鮪罐價格才能相對穩定。（摘譯自INFOFISH Trade News, No. 2/2011）The three largest US canned tuna suppliers, Bumble Bee, Chicken of the Sea and StarKist have joined forces alongwith the Thai Food Procesors Association (TFPA) 禮服in launching a multi-million dollar marketing campaign that includes aseries of national television advertisements called “Tuna The Wonderfish”. The ads were aired on the US network andcable television stations since January 17, 2011. The companies 租屋committed to a three-year campaign that costs US$60million and the goal is to revitalize the canned tuna category in the US market. The US canned tuna consumption has beenflat over the years amounting to 2.5 lb/capita in 2009. The ads, featuring joy, the 裝潢fun-loving and factitious cooking showhost, will appear in primetime, morning television and during nationally syndicated shows, including Oprah, ModernFamily, the Today Show and Conan. The ads remind consumers about the versatility of canned tuna and 澎湖民宿highlights itshealth benefits. In addition to the TV spots there is an online campaign, ads in fitness, family and cooking magazines andoutreach effort in health clubs nationwide.According to the Bumble Bee’s President and CEO, Chris Lischewski, the US 土地買賣canned tuna market in 2010 grew by 2.8%in quantity driven mainly by growing sales through retail grocery which carried out aggressive promotion and discountedprice, reports FoodNews. This discount price promotion however, has resulted in a negative growth in 永慶房屋term of value. In2011, he expects some adjustment in tuna prices, particularly light meat tuna due to higher costs, while canned albacoreprice will be relatively stable.


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